Release Your Inner Author

Sarah McGeough
Book Coach

Sarah McGeough, Book Coach

I am a book coach who helps new writers release their inner author to successfully write a book, without it being too hard.Ever dreamt of writing a book?Has the thought crossed your mind?YOUR book is waiting to be written. YOUR book idea can come to life.I will motivate and encourage you.I will gently push you forward.I will help you believe in yourself.YOU will succeed.YOU will publish YOUR book.Let’s get started.

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About Me

Sarah McGeough, Book Coach

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How I help you Release Your Inner Author

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Sarah McGeough

About Me

Hello. I'm Sarah, an author and a book coach.I live with my husband and son by the sea in glorious Hove. I have embraced family life and we love to go on adventures together that normally involve walking out into nature or having fun at a theme park. I spent most of my career working within the NHS and have project management and Human Resources experience. I'm a qualified personal performance coach with The Coaching Academy and enjoy guiding and mentoring others to realise their potential and go after their ambitions in life.I'm an adoptive mummy and through the first lockdown in 2020 had the idea to write a children’s book called Eddy Finds a Family. I didn’t feel there were many books out there to help my son understand his journey and background to being adopted, so I created one. I also wanted to make sure I wrote a colourful and engaging story so all children would be able to understand adoption in a better way. I joined Michael Heppell’s Write That Book Masterclass and found the most wonderful supportive community. My idea turned into something so much bigger and The Flamingo Family was created. In 2021 I launched the second book Eddy Feels at Home, which I am proud to say is officially endorsed by Adoption UK and I have plans to continue with a book series. I’m also working on a book project called Knocked Sideways as a non-fiction/memoir to be published in 2022, which covers difficult stories shared by 20 inspiring people I have met over the last few years.Why am I telling you this?Because I was you a few years ago.I wanted to write a book.But I had no idea where to start.Life can get in the way.We think time isn’t on our side.It goes on our ‘do it later’ list.Do you want to write a book?Do you really want to write a book?I can give you the tools to success.I can help you fulfil your dream.


Writing a book has been one of the best experiences of my life!I loved every moment and each step I took made me more determined.The feeling when you hold your own book in your hand is beyond words.You can experience that feeling too.They say many want to write a book, but most don’t achieve this.The main reasons?

  • I have no clue where to begin

  • It’s way out of my comfort zone

  • I’m scared to take a step forward

  • I don’t have enough spare time

  • I feel overwhelmed to start writing

  • I don’t believe I can achieve

I can help if you:

  • Have a great idea for a book

  • Need confidence in your writing

  • Are stuck and can’t move forward

  • Need some more motivation

  • Want some accountability

  • Feel overwhelmed or stuck

  • Need structure and routine

  • Want support and guidance

  • Need marketing ideas

Everyone has values that make them who they are and I believe people always want to find something they are passionate about, be fulfilled and aspire to follow their dreams.Whenever I work with a client, I ensure I spend quality time in a ‘Discovery Call’ to find out a little more before the coaching starts - to be able to understand your motivation for wanting to write a book, your main drivers in life and how you prioritise things important to you.My coaching makes you believe in yourself and your book idea as well as give you a real insight into the skills and knowledge you need to succeed.Don’t hesitate.GET IN TOUCH ABOUT A FREE DISCOVERY CALL.

If you want to know a little more about my coaching packages and pricing, then please click here.

Release Your Inner Author Packages

I pride myself on offering the best value for money. I will always go the extra mile to help and support you and give honest, detailed and concise guidance. Writing a book takes a lot of hard work and you need to be sure you are fully committed to the idea to be a success.My own background is writing children’s books and memoirs; however, my experience means I offer valuable coaching and mentoring in all genres. I specialise in helping new authors as this can be the most overwhelming space to be in. You have a great idea but you have no clue where to begin to be able to move forward. The trick to writing is to get started, but it is important you understand your intention and have the time and discipline.There are many steps to writing a book.It is useful to break these down and talk them through.Overwhelm is a real thing, so it helps to have someone to listen.Accountability makes a massive difference and that’s where I come in.You can become an author.Release Your Inner Author.There are three packages available.

Get Started

  • We talk through your idea and scope out a framework to get you started

  • 3 coaching sessions over 3 months

  • Editing & proofreading – 2,000 words

  • Access to me via email for support

  • The focus is for you to gain clarity and have clear steps to take you forward



  • You have an idea, have written a fair few words and need help to progress

  • 6 coaching sessions over 6 months

  • Editing & proofreading – 5,000 words

  • Access to me via email for support

  • To help grow your writing confidence and learn first stages of marketing



  • You are determined to self-publish your book in a year

  • 10 coaching sessions over 12 months

  • A clear monthly framework of guidance to becoming an author

  • Progressive editing and proofreading over the year, up to 20,000 words

  • Access to me via email for support

  • This package gives you a real insight into writing, marketing and publishing


Use the Book Now button to setup a Discovery Call with me, or get in Contact if you have any questions.


I can offer bespoke packages that can be tailored to your individual needs.Additional proofreading and editing is chargeable at £20 per 1,000 words.

Discovery Call Questionnaire

Hello! You should have arrived here because I sent you a link, after you expressed interest in a FREE Discovery Call.As your book coach, it’s important for me to understand your motivation for wanting to write a book, what are your main drivers in life and how you prioritise things in your day to day life. It’s also essential for me to understand how you view the world and yourself in particular.Could you please answer each of the questions below as clearly and thoughtfully as possible, expressing the best of who you are. These are “pondering” questions designed to stimulate your thinking in a particular way that will make our work together even more productive.It may take you several hours or days to compose your responses to these questions, so please feel free to make notes offline, and come back here when you're ready to complete the whole questionnaire. Take your time and really reflect on your answers.

Book a Discovery Call

Thank you for completing your questionnaire and your interest in a Discovery Call.Each session normally lasts about 45 minutes, although the booked slot is an hour just to be on the safe side!Use the button below to launch my booking page in a separate browser window.

Existing client looking to book a new coaching session? Click here

Book a Coaching Session

Thank you for signing up for a series of coaching sessions.Use the button below to launch my booking page in a separate browser window.TIP: if you're not ready to book all your sessions now, why not bookmark this page so you can come back to book your subsequent sessions later.

Pay for your Coaching Sessions

Thank you for your time in the Discovery Session and for deciding to sign up for a series of coaching sessions.Full details are on the Pricing page if you need a reminder, but in summary:

  • Get Started: 3x sessions, £400

  • Progression: 6x sessions, £700

  • Success: 10x sessions, £1500

Click the appropriate button below to make your payment.

Get Started



Pay for a single Coaching Session

If you have completed a coaching package and would like to have another session, you can use the button below to pay for one session at a time. A single session is £100.

Thank You

You should now receive a receipt by email to confirm your payment.Please go to the client booking page to schedule your first coaching session.

If you have any problems please Contact Me.


"Sarah brings a lot of energy and value to her coaching sessions. As a published author, her insight and knowledge about the process of publishing was exactly what I needed. Sarah was very supportive and encouraged me to be realistic and to take achievable steps. I loved being coached by Sarah and left every session feeling inspired and ready to go for it!"Lizzie Lawrence


"Sarah is a very friendly coach. She always put me at ease and took the time to build a relationship with me which made it easy to talk about personal challenges and limitations with her. Sarah challenged me to think outside of the box but in a non-confrontational way and I always left our sessions motivated to take action. I enjoyed our sessions as I knew that I would come away with a clear path to help me achieve my goals."Ruth Weaver

"I have found Sarah to be an excellent coach and mentor, she has really helped me to move forward with my book. Helping me to focus on different areas and different ways of structuring my writing. Sarah is always super motivating and enthusiastic, being happy to share her own experiences which really helped me. She is very encouraging and gave excellent constructive advice for me to be able to move forward."Gail Cooper


"Sarah's approach is very friendly, open and she made me feel comfortable talking about anything I was going through. She helped me tackle some issues I was having at work, specifically with my boss as well as some personal matters. I remember in particular one time when I was feeling really down about myself and how I felt like I fallen off track. I brought the issue to the session and felt very understood and encouraged. It was massively helpful and I felt very empowered after the session."Gloria Battini

"I had hit a brick wall, stalled and was struggling to develop the story, continue writing and complete the book. Sarah has been a great help in getting me back on track and tapping into the motivation and inspiration I needed. Sarah is an extremely supportive and accomplished coach, regularly going beyond the call of duty to see how I was getting on and provide very helpful tips and information resources. I look forward to sending her my completed book which is now a whisker away from completion."Mark Masson



If you want to get in touch about requesting a FREE Discovery Session, use the form below.You can also use the form for any general enquiries.

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